For over 25 years, Unisensor has been developing rapid testing solutions dedicated to food safety, animal health, and CDMO services. Founded in 1997 as a spin-off from the University of Liège, the company is a recognized player in contaminant detection across sectors such as dairy, cereals, honey, and meat.
Today, Unisensor is accelerating its growth, driven by innovation, new product launches, and strong international ambitions.
Unisensor is currently hiring a Marketing Manager to lead its global marketing strategy and operations. The role is based in Seraing (Belgium), with approximately 30% travel for client interactions, trade shows, and workshops.
Based in Seraing, Unisensor employs over 80 people, generates around €15 million in revenue, and operates in more than 60 countries through a combination of direct sales and an international distributor network.
Responsibilities
Reporting to the Chief Business Officer, the Marketing Manager will define, structure, and execute Unisensor’s global marketing strategy. Leading a team of Product Managers, an Operational Marketing Specialist, and a Customer Success Manager, you will drive the evolution of marketing operations, enhance brand visibility, and accelerate commercial growth.
Your role combines strategic leadership with hands-on execution, including:
- Launching the e-commerce platform
- Optimizing Odoo CRM/ERP processes
- Leveraging marketing data to boost performance and generate leads
Additional responsibilities include:
- Defining and executing Unisensor’s global marketing strategy, fully aligned with growthobjectives and international expansion plans
- Building and maintaining the product roadmap, translating market needs into actionablespecifications for R&D across Food Safety & Quality, Animal Health, and CDMO, and tracking go-to-market performance and product innovation
- Leading the end-to-end e-commerce strategy, from design and launch to commercial activation, ensuring a seamless customer journey and measurable contribution to revenue
- Driving digital and data-driven marketing initiatives, including marketing automation, performance campaigns, and advanced analytics to continuously optimize ROI and business impact
- Managing Odoo CRM/ERP marketing operations, ensuring full alignment of CRM data, segmentation, lead management, reporting, and cross-functional collaboration
- Enabling both direct sales and distributor channels, providing effective marketing tools and programs to maximize commercial impact across all routes to market
- Engaging customers and key opinion leaders, building strong relationships through events, workshops, and thought-leadership content
- Monitoring marketing performance and reporting, developing dashboards and KPIs to trackpipeline contribution, campaign effectiveness, and marketing-driven revenue
- Leading, coaching, and developing your team, fostering accountability, collaboration, and continuous improvement
Profile
- You hold a Master’s degree in Marketing, Business, or a related field.
- You have 10 years’ experience in B2B international marketing, in diagnostics or life sciences.
- You communicate with clarity and influence, inspiring others through your leadership, while combining strategic vision with operational excellence.
- You have a proven track record in digital marketing and e-commerce initiatives.
- You are proficient in Odoo CRM/ERP to enhance performance and customer engagement.
- You have strong data-driven mindset, you confidently leverage analytics tools such as Google Analytics, Power BI, or equivalent solutions to turn insights into strategic decisions.
- You are fluent in English, and knowledge of French and/or other European languages is a plus
- You are autonomous, structured, and thrive in an international environment, with ~30% travel
Offer
- A full-time strategic marketing leadership role with real influence, driving Unisensor’sdigital and data marketing transformation and accelerating global growth.
- A competitive salary package with performance-based incentives.
- A dynamic, collaborative, and entrepreneurial environment, with international exposure.
- The opportunity to shape marketing strategy, and deliver measurable business impact.
Your application will be treated with the utmost confidentiality, in accordance with the GDPR. PaHRtners promotes diversity, equity, and inclusion.